Boulders Conference

DAK Associates, sponsors of this annual event, sought a branding program to distinguish the conference and create a lasting identity. Held at the Boulders Resort in Arizona, the event brings together movers and shakers in the financial industry for topical discussions as well as leisure activities. Utilizing the arrowhead as a symbol of strength and local heritage, we designed directional signage and a kit with folders, letterheads, name tags, customized pens and badge lanyards.